Paid Advertising
Restricted Ad Budget? We Can Help.
Our Ads Package is tailored to assist small businesses operating on tight budgets. It is quick, simple, and reasonably priced for any small company to generate a steady flow of new clients with PPC advertising.
Our Approach to Pay-Per-Click Management
Goal Definition
We begin by outlining the precise aims and objectives of your campaign. Determining whether you want to promote sales, create leads, improve website traffic, or accomplish another particular goal.
Keyword Research and Selection
After your objective is clear, we carry out keyword research to find relevant words and phrases. We concentrate on keywords that are both highly searched and relevant to your industry.
Campaign Setup and Optimization
We then develop organized ad groups and campaigns. We make sure that the ad language is tightly linked with the keywords and that the keywords are arranged appropriately. We then make your landing pages more conversion-friendly.
Bid Management
Next, we put your campaign goals into practice by implementing a suitable bidding strategy. To optimize ROI and secure your desired ad locations, we track your bids and make necessary adjustments.
Testing and Experimentation
To find what works best, it is critical that we test various ad versions, landing page layouts, and targeting options on a regular basis. We can optimize campaign outcomes and approach by using A/B testing.
Expertly Managed PPC Campaigns
Unlock PPC marketing’s potential for your company! Pay-Per-Click advertising is an economical method of reaching your target audience because you only have to pay when someone clicks on your ads. You may improve website traffic, lead generation, and sales with the assistance of our knowledgeable PPC staff. Start your PPC adventure now to avoid missing out on important clients and see how your business grows.
Monthly Documentation
With a fully integrated call tracking solution we are able to monitor, record, measure and score the calls generated through our advertising efforts. This will show you who’s engaging with your ads, and how that converts to sales.
Experienced PPC Experts
With decades of SEM experience, our well-rounded team of local pay-per-click experts and Certified Google Ads Specialists can create a customized solution for all of your PPC advertising needs.
Comprehensive Solution
We are a full-service boutique digital agency, so you can receive marketing support from our other departments, in addition to your Google Ads campaigns to have fully integrated campaigns utilizing multiple channels.
Market Research
With a thorough analysis of competitor research, keyword research, and industry market trends, we work with you to come up with a personalized marketing plan that aligns with your campaign goals and meets the needs of your local audience. campaigns utilizing multiple channels.
Fully Overseen
We fully manage your campaigns and make improvements monthly to maximize the ROI of your ad dollars.
Maximize the Potential of Your PPC Campaigns
Choosing the right type of PPC marketing depends on your business goals, target audience, and budget. AT LC Media Agency we use a combination of these PPC strategies to maximize your online presence and ROI:
- Search Engine Advertising
- Google Ads
- Bing Ads
- Social Media Advertising
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Instagram Ads
- Display Advertising
- Google Display Network (GDN)
- Display Ad Networks
- Shopping Ads
- Google Shopping Ads
- Bing Shopping Ads
- Video Advertising
- YouTube Ads
- Video Ad Networks
- Remarketing/Retargeting
- Displaying ads to users who have previously visited your website or interacted with your content but didn’t convert.
- Mobile Advertising
- Mobile App Install Ads
- In-App Advertising
- Native Advertising
- Amazon Advertising
- Amazon PPC Ads
- Amazon Display Ads
- Affiliate Marketing
- Local PPC Advertising
- Dynamic Search Ads (DSA)
Our Goals
- Increase Website Traffic: In order to draw customers that are interested in your goods or services, we create campaigns that are tailored to target particular audiences or keywords. Increasing website traffic may help you produce more leads or sales..
- Generate Leads:This is encourages visitors to complete a particular task on your website, including submitting a contact form, subscribing to a newsletter, or asking for further details. PPC campaigns can be optimized to target users who are more likely to become leads.
- Boost Sales and Revenue: We produce advertisements that directly promote your goods or services, driving visitors to your website. We can increase sales and maximize your return on investment by refining our PPC approach.
FAQ
- Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and Twitter Ads are the most widely used PPC platforms. There are also PPC options on many different platforms.
Advertisers bid on keywords or specific audiences, the highest bidder typically has their ad displayed. . However, elements like ad quality and relevancy also have an impact on ad position.
While SEO (Search Engine Optimization) aims to raise your website’s organic (non-paid) search engine rankings, PPC entails paid advertising. PPC offers results instantly, however SEO is a long-term tactic.
PPC advertising costs vary significantly based on industry, competition, keywords, and ad quality. Costs are directly related to performance because you select your own budget and get billed each time a user clicks on your advertisement.
Remarketing, also known as retargeting, is a pay-per-click approach in which advertisements are displayed to users who have already visited your website or engaged with your business. It seeks to re-engage prospective clients who were initially inactive.
For pay-per-click (PPC) campaigns, key performance indicators (KPIs) include cost per click (CPC), cost per conversion (CPA), click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These measurements aid in assessing the success of campaigns.
