Instagram Reels is a new feature to record 30-second clips with music to post on your page, sort of like TikTok. Reels has taken center stage on Instagram’s navigation bar, and these are exceptional if you want to implement them into your marketing strategy. Here is everything you need to know about Instagram Reels and how they can propel your business account.
What Is Instagram Reels?
Thanks to Instagram Reels, you can now create fun and exciting short video content on your account. It is similar to TikTok because users can record and edit videos between 15 to 30 seconds long with their favorite songs to share on Stories, the Reels tab, and the Explore Feed. You can find Instagram Reels by going on the main navigation bar. This is a significant chance on the app to convince users to share and browse through Reels instead of standalone photos.
On the Reels tab, you can see Reels from popular and trending accounts and the people you follow. This provides a deeply immersive experience with auto-play videos that open directly to the Reels camera. Although this seems highly influenced by the TikTok For You page, Instagram Reels’ algorithm focuses more on the users you follow, whose content you interact with most, and where your location is rather than random clips.
How to Create the Best Instagram Reels?
If you want to get favored by the Reels algorithm, you will need to create fun and entertaining clips that motivate people to engage with your brand. The main point is to delight people by grabbing their attention and making them laugh with a fun twist. Your clips should also be inspiring, especially if you want to become a trendsetter.
Since Instagram makes it effortless with filters and effects for anyone with a smartphone to become a professional photographer, you can use creative tools with texts, vertical videos, music from your library, and many others to post the most eye-catching Reels that people will hesitate to scroll past. This is an excellent opportunity to be experimental and try something new to reveal a different side to your brand.
Brands and creators should avoid posting Reels that are blurry because of low-resolution. You should also stray from videos that are uploaded with borders around them. Even if you have a great story, do not cover most of your images with text because Instagram is a visual platform where people enjoy pictures and clips instead of reading paragraphs of written material. Save this for the captions underneath your photographs.
You should also ensure that all your clips meet Instagram’s Community Guidelines. Remove any watermarks and logos because this will make your content less discoverable on the Reels tab.
Why Is This Great for Your Business?
Instagram Reels is a fresh way to help grow your reach on the platform. You can showcase your creativity and sense of humor by creating clever snippets that will entertain followers. Businesses should use this opportunity to show a more human and less picture-perfect side to form genuine relationships with potential customers. Your followers might not even know that you are funny enough to go viral unless you show them a unique side they never expected.
Alternatively, you can also share educational content like the top 10 travel tips or how to cook the perfect roast dinner. This type of content will establish you as an expert on the topic, and your brand will become the go-to trusted voice within your community.
Finally, you can use Instagram Reels to showcase your products to drive sales and brand awareness. These clips are now shoppable, where companies can display products and tag them directly to lure traffic to your IG shop. This way, users will only need 3 clicks to buy products instantly from your Reels clips by tapping on “View Products.” Use descriptive captions and hashtags to let Instagram and your followers know what your brand is about. Brighten people’s day with a smile through your Reels, and you will have them as loyal customers in no time.
